Indie agency Walrus worked to find a “goldilocks zone” between fantasy and real-life in playful spots for toothpaste and deodorant.

Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.

New features arrive ahead of the crucial Q4 shopping period and include an artificial intelligence-supported brief with key product considerations.

While B2C marketers remain the big spenders in this space, the B2B segment is expected to see 11% growth, according to PQ Media research.

Kate Trumbull, who helped revamp the chain’s loyalty program, is tasked with scaling its Hungry for MORE initiative to international markets.

Everything from programmatic to virtual influencers could be impacted by the emergent tech, executives said at Advertising Week New York.

The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.

Canvs AI, the leading insights platform for analyzing unstructured feedback, today introduced Asa, the industry’s most ...

The fried-chicken chain playfully nods to competitors like Popeyes in a campaign depicting a chicken tenders war.

An effort leaning on sounds that can be triggering to consumers promotes products made with the marketer’s new 360Crisp technology.

While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement.

Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.